The city of Wichita wants hotel guests to make a “marketing investment” in Wichita by paying a “City Tourism Fee.”
This Tuesday the Wichita City Council will hold a public hearing regarding the formation of a Tourism Business Improvement District (TBID).
The main characteristic of the proposed TBID is that it will add 2.75 percent tax to most hotel rooms sold in the City of Wichita. The funds would go to Go Wichita Convention and Visitors Bureau to be used to enhance that agency’s marketing efforts. The tax is estimated to raise $2.5 million per year.
What is the motivation of the city’s hotel operators to assent to this added tax on their product? City documents state: “Go Wichita estimates that the new marketing investment could result in a 6% rise in hotel occupancy and a growth of $12 million in hotel revenue.”
What the city calls a “marketing investment” will appear on hotel bills as the “City Tourism Fee,” according to city documents.
How to succeed in business by having others pay for your advertising
When most business firms want to increase their business through advertising, they pay for it themselves. They don’t tack on an additional “advertising fee” to customer’s bills.
But not so with Wichita hotels. Unlike most businesses, Wichita hotels propose to have someone else pay for their advertising.
On top of that, the city and the hotels don’t have the integrity to label the added tax to let customers know its true purpose. Instead, the tax will appear on customer bills as a “City Tourism Fee.” If hotel customers are angry at the fee, well, who is to blame? The hotel, which is merely collecting what city code says it must? Visitors to Wichita likely won’t know the real reason for the tax, which is to shift expenses to someone else through the mechanism of government.
Clever. I wonder if other industries will try something like this? Also: Will the Wichita hotels that currently engage in advertising reduce their spending on advertising, now that a government agency is in charge and taxpayers are footing the bill?
Who pays this tax
City leaders argue that taxes like hotel taxes are largely paid for by people from out of town. Whether that is a wise strategy is debatable. People and business firms notice these taxes. Wichita hotel owner Jim Korroch is an advocate of the new Wichita tax. But he told the Wichita Eagle recently “You know, I used to like to take my girls shopping at the Legends in Kansas City. I thought that was a great deal with the outlet malls, but for the first time I’ve looked at my receipts, and it isn’t. They charge almost 20 percent at the Legends with that district.” So he noticed — eventually — the high taxes charged.
If the tourism fee is implemented, some hotels in Wichita that are located in community improvement districts (including one Korroch owns) will have taxes totaling 17.9 percent added to customer bills.
Here’s something else regarding the myth of shifting hotel taxes to people from out of town. Are there are any Wichita business firms that have employees who live in other cities, and those employees travel to Wichita on business and stay in hotels? Often these hotel bills are paid by the employee and then reimbursed by the Wichita company they work for. So as far as a hotel knows, and as far as any marketing analysis might show, someone from Fresno spends a few days in a Wichita hotel. This person might work for Cargill Beef’s Fresno facility and have traveled to Wichita to visit the headquarters of Cargill Meat Solutions. In the end, the hotel bill and taxes are paid by Cargill Meat Solutions, a Wichita company.
Do any Wichita business firms employ consultants who travel to Wichita and stay in hotels, and those hotels bills are part of the consultants’ billable expense? In the end, who pays those taxes? A Wichita business firm does.
So at the public hearing, I hope someone asks the question: How often are these taxes actually paid by Wichita companies? Does the city know the answer to this?
Further: Isn’t it a sham to call this tax a “City Tourism Fee” when hometown companies are paying hotel bills for their employees and consultants to come to Wichita for business?
More secret spending
It is the position of Go Wichita that the agency doesn’t have to conform to the Kansas Open Records Act. The City of Wichita backs this interpretation of the law. Thus, we will have more taxpayer funds spent in secret.
The bureaucrats profit
Writing in Public Choice — A Primer Eamonn Butler explains the motivations of bureaucrats:
In terms of what bureaucrats actually do pursue, Niskanen suggested that budget maximisation provided a fair measure. It is an approximation to the objective of profit in the market context. And it provides a simple proxy for all the other things that go with a large and growing budget — such as job security, promotion prospects, salary increases and so on.
In their pursuit of these benefits, bureaucrats are just as much players in the political process as any other interest group — and they have no free-rider problem because their group is so well defined that they can easily keep the benefits of their lobbying to themselves. …
Bureaucrats can also rely on the political support of the interest groups that depend on the grants and programmes that they administer, and which would almost certainly like to see those budgets increased; and they can rely on the support of the commercial businesses that supply goods and services to the programmes that the agencies administer.
We see these characteristics revealing themselves: A government agency seeking to expand its budget and power, at the expense of taxpayers.